Youtube Ads

YouTube video ads are a great way to get your content in front of people - they're cheap, engaging, and get the attention you need.

Getting Started

This video will take you through the following stages:

  • Creating a Google Ads account

  • Creating a Youtube video campaign

  • Targeting options

  • Selecting the video

  • After creating the campaign

 

Why use Youtube advertising

  • Many customer groups search for a solution or follow industry influencers on the video platform.

  • It's the world's second-largest search engine.

  • The platform offers information and entertainment instead of feeds.

  • It includes simple campaign management via Google Ads.

  • There are different types of campaigns for your goal.

You can run different types of ads on YouTube. Here is a quick overview:

• In-Stream ads: Most people are familiar with in-stream ads. They run before a video starts, and you can skip the ad after five seconds.

• Discovery ads: Discovery ads are also often mentioned as "TrueView Video discovery ads" and are often shown in the search results and watch pages.

• Bumper ads: Bumper ads are short videos — they are not longer than six seconds — and viewers can't skip these ads.

Long story short, several target projects for advertisers serve different purposes. In-stream ads are often very good for conversions, while bumper ads are more suitable for growing a YouTube channel.

  • There are different ways to target your audience.

  • YouTube ads are easy to produce.