Facebook Ads

Why use facebook ads

Billions of people use the platform daily, and creating tailored content for them is one of the best ways to get them talking about your business and purchasing products from you. Plus, Facebook has robust analytics, which gives you an in-depth insight into what's working and not, so you can modify your campaigns and replicate what works for you to boost your profits.

Getting started

This video details how to use Business Manager or Ads Manager to create professional Facebook Ads. This detailed video will help you to get started with your first professional campaign.

Top tips for campaign creation

Tip #1 - Choose The Right Campaign Objective

If you're starting with Facebook business ads, choosing video views or traffic campaigns is best because these will help you collect more data about your audience, which can target them with specific ads. They are also cost-effective compared to conversion ad campaigns and are the best bet to help you build awareness about your brand. You can then retarget audiences who have positively responded to this ad.

Tip #2 - Avoid Super Tight Audience Pools

You want to have a reasonably broad audience of at least 250,000. When you choose an extremely niche set of audiences (20,000 or less), Facebook finds it very difficult to show your ads to the right people. Selecting a broad audience will let Facebook do the hard work of finding the right people for your business.

Tip #3 - Use Dynamic Ad Creatives

Dynamic ads let you have multiple different ad creatives and copies, allowing Facebook to mix and match them and show them to different audiences - letting you test out numerous creatives to see which one works best. You can add up to 10 different creatives and 5 copy options.

Out of all the different ad formats, Dynamic video ads are the most important as they help hook the audience and prevent them from subconsciously scrolling past your video because it looks like an ad. However, most marketers don't make video a part of their Facebook advertising strategy because they think it's time-consuming and expensive. But InVideo's Facebook ad maker has thousands of templates and helps you create attention-grabbing video ads to use as a part of your Dynamic creatives.

Tip #4 - Create For Mobile First

98% of all Facebook users are on the platform from their mobile devices, meaning they are likelier to see your ad on their mobile and not a desktop. It would help if you were conscious of how your ads look on mobile devices. Therefore you should optimize your ads for silent viewing and mobile phone screens. You must ensure you choose the correct aspect ratio and add text and sound effects accordingly.